A friend sent me the link to Juliette Hogan's site and I just about fell in love with her Winter 2010 collection. It's the perfect mix of casual flirty girl meets structured pageboy. Oh, how I want it all! Might I add that the colour palette is simply delicious. Rich black, navy and chocolate brown lightened up with lavender and pale pink- be still my heart. No wonder the collection is called 'So Pretty it Hurts!'.